April 17 2020

Explore our beautifully designed new website and discover the layered story behind our The Landing Wines branding.

We are incredibly excited to launch our new The Landing Wines website and look. This process has been a very rewarding one and we are proud of the results, which represent our core values and vision for the future.

Our purpose at The Landing is to honour the heritage of the land and people who played a significant role in New Zealand’s early history in the Bay of Islands. We try to realise The Landing’s potential by rejuvenating and evolving the land, while maintaining a sincere nod to its heritage, people and culture. The design of our new branding illustrates this purpose.

On every bottle of The Landing wine and on the website, our waka (canoes) stand as symbols of our land and label’s heritage. Centuries ago, the earliest Polynesian settlers landed at the beautiful Purerua Peninsula in trios of waka – one in the centre carrying senior family members, and one on each side for protection. These brave voyagers were guided by stars, represented by the tukutuku (woven) crosses that wrap across the centre of each waka.

Hundreds of years later, in 1814, at the invitation of Rangihoua chief Ruatara, the Reverend Samuel Marsden landed in Rangihoua Bay to establish New Zealand’s first Christian mission. Today, the three waka also represent for us the three ways we act as long-term guardians of our tūrangawaewae (place to stand) – Respect, Care and Sustain. The physical representation of these ideals, in the form of the artwork of Niho Taniwha by Māori sculptor Chris Bailey, has a permanent place at the Cooper Residence at The Landing.

Sitting quietly in the background of The Landing Wines design is our Mamuka pattern. This texture was carved into the hulls of waka to help them slip through the water, advancing to their destination more easily.  As you navigate your way around the website you will notice this tessellated pattern and the way it gracefully moves with your mouse. This feature will also be present on our new The Landing Residence’s website, which will be live shortly. Keep a lookout for our announcement soon.

A reminder for the month of April, you have a special code that will give you 15% off your orders with free delivery on any purchase of six or more bottles.

Use the code D7Y644CQ to redeem.


Leave a Reply

Logo boards Logo text

Age Confirmation

Verify that you are 18 or older to shop our website.

No, I'm under 18